Storytelling: Bewitching the Modern Mind by Christian Salmon

Storytelling: Bewitching the Modern Mind


Storytelling.Bewitching.the.Modern.Mind.pdf
ISBN: 9781844673919 | 256 pages | 13 Mb

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Storytelling: Bewitching the Modern Mind Christian Salmon
Publisher: Verso


Politics, as currently practiced, is no longer the art of the possible, but the art of the fictive. Its aim is not to change the world as it exists, but to affect the way it is perceived. This is the subject of Christian Salmon’s Storytelling, which looks at how the creative imagination has been hijacked in the twenty-first century. Salmon anatomizes the timeless human desire for narrative form and how it is abused in the marketing mechanisms behind politicians and products: luxury brands trade on their embellished histories, managers tell stories to motivate employees, soldiers in Iraq train on computer games conceived...

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